In cooperation with Lomography’s headquarters in Austria and its Asian office in Hong Kong, I promoted the Lomography brand and products to the Japanese market, primarily with regard to marketing, PR and e-commerce. Using understanding of the latest trends, target audience behaviours and our own data analysis we developed, planned and implemented locally relevant campaigns.
オーストリアにあるLomography本社、アジア支社がある香港オフィスと協力しLomographyブランドや製品を日本向けに広め、主にマーケティング、PR、eコマースに関連する業務を遂行。アートおよびカルチャー業界のトレンドやターゲットをユーザーを理解し、オンラインショップの売り上げとSEOを分析しローカルに合ったキャンペーンを立案、企画、実施。
PR & Marketing executive manager
Management of Web Content
・Editing, Writing, Localisation, Copywriting, Translation
PR
・Press Release Translation, Writing, Distribution and Media Relations (including CRM)
・Media Caravan (presentation of new products to the media)
・Planning and Organization of Workshops, Events and Exhibitions
Marketing
・Japan Market Research and Competitive Analysis inc.
・Using Google Analytics
・Seasonal Campaign Planning for Gallery Store, Online Shops, SNS. (lucky bags, summer sales, etc.)
・Planning and Implementation of Collaboration Projects with Other Companies
eg. Collaboration Product with Kitamura Camera
・Planning and Design of Promotional Materials (flyers, posters, etc)
・Article Content Creation, Translation, Curation, Proofreading
Community Engagement & Social Media
・Social Media Management / Operation (Instagram, Twitter, Facebook)
Direction of crowdfunding projects
・Cloud Founding Lomogon Amount Raised: 11 million yen
・Artist Support (product rental, interview planning, etc.)
eCommerce Operations and Support
・Product Description and Photography, Packaging Translation Work, film Photo Samples
・Online Shop Operation and Renovation