オーストリア本社および香港オフィスと連携し、日本市場におけるLomographyブランドのマーケティング、PR、Eコマース、ソーシャルメディア戦略を統括。アート・カルチャー領域のトレンドやターゲットインサイトをもとに、市場調査やデータ分析（Google Analytics・SEO）を活用し、日本市場に最適化したキャンペーンの企画・実施を推進した。コンテンツ制作からPR、販売促進、EC運営まで幅広く担当し、オンラインショップの売上は前年比13％増加、過去最高売上を達成。グローバル全体でアメリカに次ぐ世界第2位の売上を記録した。
Collaborated with Lomography’s headquarters in Austria and the Hong Kong regional office to shape the brand’s marketing, PR, e-commerce, and social media strategy for the Japanese market. Guided by cultural insights, audience behavior, and performance data (Google Analytics and SEO), I planned and executed localized campaigns that strengthened brand awareness and drove commercial growth. Overseeing content, PR, promotional initiatives, and e-commerce operations, I contributed to a 13% year-over-year increase in online sales, achieving the highest sales in the history of the Japanese market and establishing Japan as Lomography’s second highest-performing market globally, after the United States.
ROLE
PR & Marketing Executive Maneger
RESPONSIBILITIES
Marketing & PR Strategy
Brand Campaign Planning & Execution
E-commerce Management
SEO Optimization & Google Analytics
Media Relations & Press Releases
Event & Exhibition Planning
Partnership Development
Crowdfunding Campaign Management
Inventory & Import Management
Content Planning & Editorial Management
Budget & Schedule Management
Casting & Artist Relations
Interviewing, Writing & Copywriting
Localization & Translation (JP / EN)
CMS Management
Social Media Strategy & Management
HIGHLIGHTS
Increased online store sales by 13% YoY, achieving the highest sales in the history of the Japanese market and making Japan Lomography’s #2 global market after the U.S.
Planned and executed localized marketing, PR, and e-commerce campaigns informed by Google Analytics, SEO insights, and market research.
Optimized website content and SEO to improve discoverability and support e-commerce growth.
Launched a ¥11M crowdfunding campaign for a new product.
Led the Kitamura Camera × Lomography collaboration for the limited-edition LomoChrome Metropolis TOKYO film.
Grew Instagram by 8,000 followers through content strategy and community management.
ARTICLES
#イットガーリー x フワちゃん in New York City
LOMOGRAPHY × CHALLENGER：デザイナー田口 悟氏にインタビュー
Lomo’Instant Wide William Klein Edition：William Kleinにインタビュー
AKB48「失恋、ありがとう 」のMVで Simple Use Film Cameraが使われました
【ロモグラフィーより年末のご挨拶】Holiday Love Letter from Lomography Japan 2020
and more…