Hypebeast / Hypebaeにて、ブランデッドコンテンツのクリエイティブ・ディレクションおよびプロダクションを担当。国内外のファッション、ライフスタイルブランドやアーティストとのプロジェクトにおいて、企画立案、クライアントリレーション、キャスティング、予算・制作進行管理、記事編集・執筆、コンテンツ制作まで、プロジェクト全体をリード。必要に応じてクライアントへの企画提案や営業活動にも携わる。日英バイリンガルのコミュニケーション力を活かし、海外チームやクリエイターとの円滑なプロジェクト進行を担った。カルチャーシーンで培ったネットワークと写真をバックグラウンドに持つ視点を強みに、ブランドのメッセージをカルチャーコンテクストへと落とし込むコンテンツを制作。
At Hypebeast / Hypebae Japan, I led the creative direction and production of branded content. Working with local and international fashion and lifestyle brands, as well as artists, I oversaw the entire project lifecycle—from concept development, client relations, casting, budget and production management to editorial direction, writing, and content production. I also contributed to client pitches and business development when needed. Leveraging bilingual communication skills in Japanese and English, I facilitated seamless collaboration with global teams and creatives throughout each project. Drawing on an extensive network within the cultural scene and a background in photography, I create culturally relevant content that translates brand messages into authentic editorial narratives.
Hypebeast Japan
https://hypebeast.com/jp/author/shawnmotoyoshi
Hypebae Japan
https://hypebae.com/jp/author/shawnmotoyoshi
BREGUET
ROLE
Creative Director
RESPONSIBILITIES
Concept Development
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Photographer: Chikashi Suzuki
Stylist: Ai Suganuma
Hair: Yu Nagatomo
Makeup: Tomohiro Muramatsu
ARTICLE
https://hypebeast.com/jp/2026/6/breguet-and-the-future-of-tradition
Calvin Klein
ROLE
Creative Director
RESPONSIBILITIES
Concept Development
Client Communication
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Photographer: Chikashi Suzuki
Stylist: Yuki Yajima
Hair: Yu Nagatomo
Makeup: Yuka Hirac
ARTICLE
https://hypebeast.com/jp/2025/8/calvin-klein-harajuku-new-flagship-with-5-youth
CHAUMET
ROLE
Creative Director
RESPONSIBILITIES
Concept Development
Client Communication
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Talents: Aya Asahina, Keigo Sato (JO1), Tsubasa Honda, Rihito Itagaki, Rima (NiziU), Mayumi Sada, Airu Kubozuka, Koji Seto Total: 25 talents
Photographer: Saeka Shimada, Yasuaki Komatsu
Videographer: Kei Doguchi
Writer: Shunsuke Okabe
Production: TMWC co.Itd
VIDEO
https://www.instagram.com/p/DOf4D3sD0uq/
ARTICLE
https://hypebeast.com/jp/2025/9/chaumet-hosts-special-exhibition-at-expo-2025-osaka-welcoming-distinguished-guests-with-ceo-charles-leung-showcasing-the-legacy-of-fine-jewelry
Moncler
ROLE
Editor / Writer
RESPONSIBILITIES
Research
Photo Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting / Editing
CREDITS
Photographer: Mattia Greghi
Stylist: Yuto Inagaki
Hair and Makeup: Masaki Sugaya
Creative: Hiromu Sasaki
ARTICLE
https://hypebeast.com/jp/2025/4/moncler-summer-collection-2025
DIESEL
ROLE
Creative Director
RESPONSIBILITIES
Concept Development
Client Communication
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Talent: LNGSHOT
Photographer: Tanase
Videographer: ch0c0
NTT Sonority (nwm ONE)
ROLE
Creative Director
RESPONSIBILITIES
Campaign Development
Client Communication
Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
Post Production
CREDITS
Talent and Stylist: Sierra Rena
Photographer: John Yuyi
Hair Stylist: NERO
Makeup: Sena Murahashi
Coordinator: Shimpei Nakagawa
ARTICLES
Vol.1:
Hypebeast Grobal: https://hypebeast.com/2025/9/sierra-rena-nwm-one-headphone-hypebeast-japan-interview
JP: https://hypebeast.com/jp/2025/9/nwm-ones-quest-beyond-music-and-sierra-renas-career-vision
CH: https://hypebeast.cn/2025/9/szatyla-sierra-renanwm-one
https://hypebeast.com/zh/2025/9/szatyla-sierra-renanwm-one
Hypebae Grobal: https://hypebae.com/2025/10/nwm-one-phantom-gray-headphones-hbx-sierra-rena-interview
Vol.2:
Hypebeast Global: https://hypebeast.com/2025/10/nwm-one-skeleton-phantom-gray-headphones-release
Hypebeast JP: https://hypebeast.com/jp/2025/11/nwm-one-drops-skeleton-color-phantom-gray
Hypebae Grobal: https://hypebae.com/2025/11/nwm-one-introduces-the-all-new-skeleton-phantom-gray-headphone
Don Julio
ROLE
Creative Director
RESPONSIBILITIES
Campaign Development
Client Communication
Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
Post Production
CREDITS
Talents: Lina Ohashi, Anna Nakamura, Satomi Bianca, Yui Yasuda
Photographer: Toki
Videographer: Hazuki Murashima
Stylist: Midori
Hair Stylist:Ryunoshin Tomoyose
Makeup: Yuka Hirac
Nail Artist: Mayu Itoga
Floral Artist: Yasutaka Ochi
VIDEO: https://www.instagram.com/p/DXdV4_0kXPY/
ARTICLES: Hypebeast Japan:
https://hypebeast.com/jp/2026/4/don-julio-paloma-day-campaign-for-the-perfect-night-out
Hypebae Japan:
https://hypebae.com/jp/2026/4/don-julio-paloma-day-campaign-for-the-perfect-girls-night-out
Adidas
ROLE
Creative Director
RESPONSIBILITIES
Concept Development
Client Communication
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Editing
CREDITS
Photographer: Adi Putra
Videographer: Brandon Hikichi
Stylist: Haruki Uchiyama
Hair: Hiro
Makeup: Yuka Hirac
Writer: Riku Ogawa
VIDEO
https://www.instagram.com/p/DRg7PVnDypi/
ARTICLE
https://hypebeast.com/jp/2025/11/adidas-kaneee-kamo-harajuku-tokyo-city-guides-video
New Balance
ROLE
Creative Director
RESPONSIBILITIES
Concept Development
Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Video Direction: Kei Doguchi
Stylist: Haruki Uchiyama
Hair and Makeup: Arisa Muramiya
VIDEO
https://www.instagram.com/p/DVxL4pwEku4/
ARTICLE
https://hypebeast.com/jp/2026/3/new-balance-ellipse-with-haruki-koyama
Isabel Marant
ROLE
Creative Director / Producer / Business Development
RESPONSIBILITIES
Business Development
Client Communication
Concept Development
Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Talents: Hikari Mori, Monako, Kayna
Videographer: Keigo Yasuda
VIDEO
https://www.instagram.com/p/DXLgXfuDzQ7/
ARTICLE
https://hypebae.com/jp/2026/4/isabel-marant-takes-over-kith-tokyo-main-window-with-bekett
X-girl
ROLE
Creative Director / Producer / Business Development
RESPONSIBILITIES
Business Development
Client Communication
Campaign Development
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Copywriting
CREDITS
Photographer: Houmi Sakata
Videographer: Julie Giesen
Stylist: Maiko Shibukawa
Hair Ryo Saito
Makeup: Chiya
VIDEOS
SPRING: https://www.instagram.com/p/DVPutHnk33t/
SUMMER: https://www.instagram.com/p/DWp1xqnE7KQ/
ARTICLES
SPRING: https://hypebae.com/jp/2026/2/x-girl-2026-spring-release-info
SUMMER: https://hypebae.com/jp/2026/4/x-girl-2026-summer-release-info
Glenn Martens x H&M
ROLE
Editor / Writer
RESPONSIBILITIES
Research
Editorial Planning
Interview / Writing / Editing
Translation English to Japanese
CREDIT
Featured: Glenn Martens, Ann-Sofie Johansson
ARTICLE
https://hypebeast.com/jp/2025/10/glenn-martens-weaves-a-fashion-aesthetic-with-hm
Jackson Wang
ROLE
Creative Editor / Writer
RESPONSIBILITIES
Research
Editorial Planning
Photo & Film Production Management
Budget & Schedule Management
Casting & Talent Coordination
Interview / Writing / Editing
Translation English to Japanese
CREDITS
Talent: Jackson Wang
Photographer: Regine David
VIDEO
https://www.instagram.com/p/DIyIVfqhmuR/
ARTICLE
https://hypebeast.com/jp/2025/4/jackson-wang-gbad-interview
Chad Moore
ROLE
Editor / Writer
RESPONSIBILITIES
Research
Editorial Planning
Interview / Writing / Editing
Translation English to Japanese
CREDIT
Featured: Chad Moore
ARTICLE
https://hypebeast.com/jp/2026/3/chad-moore-interview-eyes-and-skies-photo-exhibition
Hypebae Japan Launch Event
ROLE
Creative Director
RESPONSIBILITIES
Event Concept Development
Overall Event Planning & Direction
Client Communication & Proposal Development
Production & Project Management
Budget & Timeline Management
Casting & Talent Coordination
Interview / Writing / Editing
CREDITS
Clients: ZEROTOKYO, atmos, Marshall
Visual Art: AsahiNa
ARTICLE
https://hypebeast.com/jp/2025/10/amapinight-rocks-atmos-pink-at-hypebae-japan-launch-party